re: Where are all the advertisements? Kids are being paid millions for their likeness

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This is what I thought NIL would be. But it's not. Instead Collectives were established.

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you would think there would be a legal component here. in contracts law there is a concept known as consideration. you cant make a blatantly lopsided contract without proper consideration, its what separates a contract from a gift. And the consideration has to be commensurate with the value of whats changing hands. So what consideration are these businesses getting out of the NIL money without the players actually participating in marketing efforts? its very sketchy