re: What would the SEC gain by adding Clemson and Florida State?

The 2024 sec schedule is already off the chain.

Adding these two teams would create a schedule where your team is playing a marquee game (sorry Vandy, Kentucky and Missouri) 9-10 weeks of the season.

And while it may not bring more tv eyes in those states, in a national level is kicks the shite out of what ever the BIG is doing.