re: What would the SEC gain by adding Clemson and Florida State?

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That whole "adding TV market footprint" philosophy was always so stupid. Who cares if you increase your "footprint" if no one is watching? FSU and Climpson are known commodities. People nationwide will tune in to watch their games. You think adding Rutgers to the B1G added viewers?

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I think the deal was this: at the time, everyone had cable, and you expected the local cable companies to have the conference channel.
Rutgers gets the Big 10 Network into NY/NJ, so a massive deal.
Same thing with USC/UCLA, you get it into the LA/So Cal market.

I know locally here, SEC Network is a default setup with Cox.

Now, with things transitioning over to streaming, and pick-your-deals everywhere, I don't think it's gonna work out well.