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On3 NIL value
Posted on 12/19/22 at 10:10 am
Posted on 12/19/22 at 10:10 am
I don’t follow recruiting religiously, so forgive me. I went to the commitment’s page and say this column. What exactly is this dollar figure? Is it an educated guess? Does it have any relationship to reality? Is it per year or career potential?
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Posted on 12/19/22 at 10:11 am to Bamafig
It's an estimate made off of inputs that are vague and ridiculous.
Shannon made it up because he knew that NIL valuation was something everything was curious about and so he created a made up system with no idea if they numbers made any sense and tossed it out there for clicks.
Shannon made it up because he knew that NIL valuation was something everything was curious about and so he created a made up system with no idea if they numbers made any sense and tossed it out there for clicks.
Posted on 12/19/22 at 11:13 am to SummerOfGeorge
I disagree in part. On3 basically has two parts to their NIL valuation. "Brand Value" and "Roster Value."
Brand value is probably fairly accurate. That's the number you get based off of your number of views, follows, likes, etc. across all social media platforms. It also takes into account the likely demographic profile of your audience based on your sport, age, gender, geographic location, etc.
The inputs that go into calculating that are fairly well known and used across many industries. There has been tons and tons of research poured into this by national marketing/advertising/PR firms. The "Brand Value" side is likely a reasonably good estimate.
Then On3 tries to do what they call "Roster Value" which is basically how much they think a booster/collective will pay a kid to be on their team's roster. This is likely a bunch of crappy guesswork as there is no good public data set available for that kind of information. It's also highly dependent on lots of variables that vary kid to kid and that On3 is largely not privy to.
Brand value is probably fairly accurate. That's the number you get based off of your number of views, follows, likes, etc. across all social media platforms. It also takes into account the likely demographic profile of your audience based on your sport, age, gender, geographic location, etc.
The inputs that go into calculating that are fairly well known and used across many industries. There has been tons and tons of research poured into this by national marketing/advertising/PR firms. The "Brand Value" side is likely a reasonably good estimate.
Then On3 tries to do what they call "Roster Value" which is basically how much they think a booster/collective will pay a kid to be on their team's roster. This is likely a bunch of crappy guesswork as there is no good public data set available for that kind of information. It's also highly dependent on lots of variables that vary kid to kid and that On3 is largely not privy to.
Posted on 12/19/22 at 8:28 pm to Crimson77
I read an interview with a guy named Blake Lawrence (Opendorse.com or something like that) while in New Orleans last night. His group represents about 100k student athletes for NIL purposes. They recently produced a report for the althletes and colleges they work with that breaks down NIL value by conference / school / position (and other factors).
Said the position value very much follows the values for NFL players but at a lower level. SEC ranks #4 (I think) in NIL payout level by conference. Big 12, Big 10, and Pac 12 are the 3 with higher average payout scales. He did not go into specific schools but said the schools on top are pretty much who you would expect. QB value by conference ranged from somewhere around $40k/year to $91K per year. The SEC number was something like $56k per year for QB recruits. His numbers did not include portal kids. As you would guess, the bigger name kids pull those averages way up. His numbers were based on detailed stats collected by his organization and other similar groups that provided additional info on other athletes.
Said the position value very much follows the values for NFL players but at a lower level. SEC ranks #4 (I think) in NIL payout level by conference. Big 12, Big 10, and Pac 12 are the 3 with higher average payout scales. He did not go into specific schools but said the schools on top are pretty much who you would expect. QB value by conference ranged from somewhere around $40k/year to $91K per year. The SEC number was something like $56k per year for QB recruits. His numbers did not include portal kids. As you would guess, the bigger name kids pull those averages way up. His numbers were based on detailed stats collected by his organization and other similar groups that provided additional info on other athletes.
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