re: Is the Big Ten a sleeping giant?

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Contracts can always be renegotiated, and adding OU and UTa makes it more likely

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The SEC put all of their eggs in one basket in 2020 when they negotiated the deal. There is no escalation clause for adding additional schools. I'm not sure how they have negotiating power on A) a deal that hasn't begun yet and B) in which they have no leverage and already signed over their media rights.

Maybe you're right and it can be renegotiated but it's unlikely as the other side of the table has no need to reconsider or renegotiate.

ETA: A 10 year deal in the changing landscape today just was (in hindsight) a bad deal for the SEC.