Let me preface what I am about to say with this...my wife and I have been down South many times for vacations...Tenn, GA, SC, AL, Florida, and Texas are all beautiful states.

People move to the warm weather, they don't move North as they get older.

Everyone on here is stuck on Championships in regards to TV contracts...TV Contracts are about viewers and markets. I said this on here a week ago and was laughed at but the reality is outside of the SEC fanbases, most people don't watch the SEC and SEC fanbases are not the largest in the Country...therefore the SEC is a REGIONAL production.

The Big 10 has the top 4 markets in their coverage...
NYC = Rutgers/Penn State
LA = USC/UCLA/large Big 10 alumni base
Chicago = Big 10 central
Philadelphia = Penn State/Rutgers

The SEC has Atlanta...there are also a lot of alumni and Big 10 fans in SC, GA, and FL. SEC fans stay in the South, why would you move to the snow???
I love watching all football: high school, college and pro. I watch Harvard and Yale if it is on. My favorite game is Army/Navy. I love watching the SEC games as well as PAC 12 after dark, Big 12, MAC, and HBCU games.

In the end the contracts are all about the eyeballs and the Big 10 just has more...more alumni, more casual fans, and more TV's.

There is no doubt it means more in the SEC and thus the Championship domination in football and baseball but in the end the money goes where the markets are bigger and better.