re: Why did CBS pay more money for second tier Big 10 games over SEC first tier games?

quote:

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It’s about future potential and money. If that much money is invested sooner or later those areas will catch up with the SEC or surpass. That to me is the biggest reason the media pushed NIL.

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This ... this is about down the road, they're playing the long game. People who focus only on championships in the here and now are never going to understand that.

And it's absolutely a gamble.