re: CBS 2:30/3:30 game is now... Big Ten Football

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@AndrewMarchand
CBS is expected to pay in the $350 million per year neighborhood for the 3:30 Big Ten games, according to sources.

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That is an insane amount for CBS to pay.

The SEC signed on with Disney in December 2020. SEC Reaches $3 Billion Deal With Disney, Drawing CBS Ties Toward an End.

ESPN will pay the SEC around $300 million annually for the rights, according to two people with knowledge of the agreement who spoke on condition of anonymity because they were not permitted to speak publicly. That is nearly a sixfold increase from the $55 million annually CBS currently pays.LINK