re: Why the hell is the Texas Bowl on January 4th?

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“It’s an opportunity for us to own the night and showcase our community and our event on the biggest of stages,” Texas Bowl executive director David Fletcher said. “A standalone event on ESPN is something we are really excited about.”

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Without any other football games to compete against next week, the Texas Bowl could experience a similar surge in TV ratings.

That is most certainly one of the reasons why Texas Bowl organizers were willing to try playing in January.

“We’ve worked hard as a community to create a world-class experience through all of our events to be a destination for major college football,” Fletcher said. “That’s something that is really appealing about having that last shot on bowl season to showcase our game.”

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