That video is high quality.
This new athletic department at ole miss has made huge strides.
The PR/market officials in the athletic department utilizes technology and social media to bring awareness and humanize players/coaches.
The season shows a side to the athletic players in various sports, and gives us more insigight into their lives and therefore boosts recognition, fan support, which directly results in merchandise sales, ticket sales, and alumni donations.
Not sure if it is Ross Bjork who has done hirings through out the athletic department or if some are hold overs but it has been masterful.
It's the subtle things, graphics department creating attention grabbing images, video production for days, showing open arms to celebrities and sports figures, utilizing alumni connections.
This video made me reflect on how far we've come in the last four years. We have taken huge strides and I'm very proud and encouraged for the future.
The video is hilarious and the script was great. Whoever wrote that was on top of their game. It's a viral video that will be shared frequently for its humor. And at the same time bring awareness to the ole miss basketball team and therefore increase ticket sales.
All of this without having to pay TV or radio fees for advertising on this and similar videos for other sports , cost efficient and clever marketing right there.
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