‘Sunday Night Football’ Could Be Heading Elsewhere

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Speaking to sports media insider John Ourand, Michael Nathanson of MoffettNathanson asserted that NBC is at risk of losing its Sunday Night Football package amid soaring prices of NFL broadcast rights. Nathanson believes that Netflix will be motivated to offer the sun and the moon for Sunday Night Football, since it will give the streaming service the ability to monetize a weekly NFL game and make a killing in ad revenue.

“Look at what NBC is paying for the NBA,” Nathanson said. “Now imagine what the NFL wants for Sunday Night Football, which is the best game. What’s stopping Netflix, which wants more events, to get Sunday night’s best game for 18 straight weeks? That would accelerate its ability to monetize ads. So, to me, the NBC Sunday night game is probably the most at risk.”

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