Big 12 Introducing LED Court For Men’s and Women’s Basketball Tourneys This March

This will be overtaken by advertisements and such... As it is, the ads are creatively plastered everywhere and are as close to the field/court as possible. Now there will be no escape! You will see what they want you to see and you will like it.

I would love to think this would be whole hearted and fun. I mean, the idea and technology is great! ...If they can leave it at team/school logos and things that relate to the team/school. However, I have no faith that the first time a company comes and says, I'll donate $1million to your collective if you put my restaurant logo on the floor during timeouts, the team/school won't bite.

That is bad arse. I wonder if the operating system can capture video replay and play it on the floor in real time. Like a huge monitor. Seems like it could

Very cool idea. Seems like they could do a lot more with this than changing out logos in the future.