Shaquille O'Neal Expands Candy Brand With Basketball-Themed Gummies

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The Big Fella launched the Shaq-A-Licious SLAMS on Wednesday ... which feature crunchy watermelon, strawberry and orange balls with sour mango rims -- a nod to the Lakers legend's passions for posterizing and being a kid.

"With Shaq-A-Licious SLAMS, you are not just grabbing a gummy and tossing it in your mouth," Shaq said. "You're stacking the balls, aiming for the mango ring, shooting your shot, then going in for that big sweet-and-sour chew."

"People always told me, 'Don't play with your food.' With SLAMS, I'm telling everybody: go ahead and play with your candy. Stack it, slam it, snack it – and if you miss the shot, you still get the bucket."

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