Auburn Is Moving 2026 Non-Conference Game To Atlanta For NIL Benefits

It was announced this week that Auburn is moving its 2026 matchup vs. Baylor to Mercedes-Benz Stadium in Atlanta for NIL benefits.

The Tigers opened up this season at Baylor and were set to return to Auburn for the second game of the home-and-home series in 2026. Per ESPN:

quote:

---

Auburn is moving its 2026 home game with Baylor to Mercedes-Benz Stadium in Atlanta as part of an arrangement with the Aflac Kickoff Game to provide NIL opportunities for Tigers players, a first in college football for neutral-site games.

The Peach Bowl, in coordination with the Aflac game, will provide opportunities for promotional appearances for Auburn players promoting ticket sales and ancillary events.

"Any time we have the ability to advance Auburn student-athletes' ability to earn third-party NIL compensation, we will take that opportunity," athletic director John Cohen said. "The exposure of playing on a national stage against a Power 4 opponent in one of the premier neutral-site games in the country will not only benefit our student-athletes financially, but it will also enhance their brands."

---