Tennessee Plans To Increase Football Ticket Prices To Pay Players

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The University of Tennessee will increase football ticket prices and the required donations that accompany them by an average of 14.5% in 2025 with most of the new cost going to a “talent fee” to pay players.

On Tuesday, UT informed season-ticket holders of the price hike via email, along with a video of athletics director Danny White explaining the purpose of the move.

Revenue sharing for athletes is coming to college sports as early as next year.

The richest schools will opt in by funding an estimated $22 million pool to pay athletes directly and about another $5-10 million to fund additional scholarships. The remaining schools could be left in the dust.

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