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Posted on 10/17/12 at 5:35 pm to bigpapamac
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Like who draws eyeballs to the TV. ESPN knows this, and they have plenty of research to back them up or LSU/A&M wouldn't be the undercard breakfast matchup.
ESPN's Saturday night college football matchup October 13 - a 23-21 LSU victory over South Carolina - was the week's most-viewed college football game across any network. The SEC matchup averaged a 3.7 US rating (4.3 coverage rating), 5,978,000 viewers and 4,227,000 households. It is also ESPN's most-viewed and highest-rated regular-season college football game since September 15, 2011 (a 19-6 LSU win over Mississippi State averaged 6,250,000 viewers and a 4.0 US rating).
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