re: OU and Texas reach out to the SEC to possibly join...

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I would assume any move like this would run concurrently with negotiations with the networks. I'm sure that happened when Missouri and A&M were added as well. The SEC isn't going to add schools without having those deals in place prior.

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Absolutely.

My biggest hesitation in relying solely on future ad revenue growth is we are watching in-person attendance drop nationwide, falling interest nationwide in sports in general, and in particular rapidly declining interest in traditional sports among young viewers and also pretty much everyone outside the south and midwest.

I don't doubt that networks are salivating for the ad revenue UT and OU bring today, but will that value be there in 10 years? I love college football, and in ny heart I'd love to think it's going to be a huge sport forever. But my eyes and brain are telling me that probably won't be the case. If it were me, I'd want the guaranteed cable sub money for any new members to mitigate those risks. But that's just me.