re: OU and Texas reach out to the SEC to possibly join...

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advertising, which is the entire point of ESPN paying the SEC what they do. They don't pay the SEC what they do only to spread the SEC Network around the country. There's a reason the SEC's biggest games are on ESPN and CBS, channels everyone already had, more eyes and more money for advertising.

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Sure, and I don't disagree that UT and OU are major draws. They definitely are.

But I do think it's risky to split revenue with two additional programs on the assumption that the increased ad revenue will be enough to be a net benefit to all SEC programs in the long run.

The last round of expansion had the increased SECN revenue as essentially a guaranteed minimum revenue increase. And the extra ad revenue was icing on that cake.

This move would not have that same inherent benefit. Although if you're going to have to make this sort of move, I admit UT and OU are about the best candidates you could ask for.