re: Aaron Murray on NIL: Imagine how different it would have gone with Green and Gurley

quote:

---

quote:
The Heisman candidates will be the highest paid

I think I cut this part out because the article was so long, but did find this interesting:
quote:
JT Daniels is one of only two college football players that ESM signed. North Carolina quarterback Sam Howell is the other.

Everett said that, for now, they wanted to limit their NIL roster to just those two players because they expect them to be Heisman Trophy hopefuls and high-profile leaders of championship-contending teams.

“These guys are in a different position,” Everett said. “The strategy here will be choosing brands they have a strong affinity for.”

Depending on how long they remain in college – both Daniels and Howell are juniors – Everett estimates their earnings could reach into the millions.

---

How many pre-season Heisman candidates fade during the year? That will be the problem with NIL. The window of opportunity for that 1% will be very short.