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re: Aaron Murray on NIL: Imagine how different it would have gone with Green and Gurley
Posted on 7/9/21 at 2:48 pm to paperwasp
Posted on 7/9/21 at 2:48 pm to paperwasp
People are naive if they think this is about marketability, it isn't. Less than 1% of the athletes will be paid for their looks or stats, most will be paid for because the jerseys they wear by the boosters who support that jersey. The Heisman candidates will be the highest paid, but the big market athletes will be next, followed by the better P5 schools.
1
Posted on 7/9/21 at 3:33 pm to Irons Puppet
quote:
The Heisman candidates will be the highest paid
I think I cut this part out because the article was so long, but did find this interesting:
quote:
JT Daniels is one of only two college football players that ESM signed. North Carolina quarterback Sam Howell is the other.
Everett said that, for now, they wanted to limit their NIL roster to just those two players because they expect them to be Heisman Trophy hopefuls and high-profile leaders of championship-contending teams.
“These guys are in a different position,” Everett said. “The strategy here will be choosing brands they have a strong affinity for.”
Depending on how long they remain in college – both Daniels and Howell are juniors – Everett estimates their earnings could reach into the millions.
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