re: What made Kirby hate us so much?

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I believe that is why UGA hired Kirby. They thought he could bring in the Saban formula for success

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There is a formula, but it's mostly in someone else's head. It's creativity, talent, a unique perspective. I don't think you can put that on paper. I also believe that people that good at what they do make it look a lot simpler than it really is. I think from a distance it can look so simple to some they get to believing anyone can emulate it. But it's never as good as the real deal.

Pretty much why you just don't run across the next Paul Bryant and Nick Saban every year.