re: If players start getting paid for their image and likeness what programs stand to gain

The perspective I come from I suppose is that the more diehard fanbases will have boosters play a huge factor. Also the schools in low market areas will be the most marketable brand in that area. Places like LA have so much going on, sure college athletes would be used, but people are still gonna go after pro athletes from all the teams, actors, etc to use for advertisements.