re: Is Kentucky the most important SEC member?

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I know this, but the OP is talking about the conference. It doesn't matter to the conference how much the NCAA makes.

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You do realize the NCAA has running credits (out about 7 years) for appearances which filters down to all conference members. Also, with multiple football teams the value of an individual school is lessened. If you have a single basketball it value is greater.

Also, it does matter to the conference as if the P5's break away as has often been discussed in these realignment scenarios that value currently siphoned off by the NCAA would greatly affect SEC's media values. Basketball schools overnight would be valued in Top 25 for revenue streams.