re: I hate to be the bearer of bad news, but I told y'all this OU shite was gonna happen.

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the nationwide brand can be a selling point

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there are no nationwide brands in college football. people will tune in to watch the top teams play, but there is nothing like the steelers, packers, or cowboys in college football. no one in california is going to tune in to watch oklahoma "because, oklahoma".

this year's bama/clemson TV ratings were 14.2, 25M viewers, which was less than a week 6 game between dallas and green bay (15.8, 28M viewers). Those are national brands.

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