re: '18 home schedule...

You need a few rent-a-wins for kids. You don't want to pay $1000+ for four seats together with your family, only to have your diaper bag sitting in a river of whiskey and dip spit. And the kids like to see Georgia win, don't want them all pissed off and looking for other teams to be a fan of.

And in the bigger picture of college football, those payouts to the little schools are what keeps their athletic programs going. Most college athletes aren't at top 25 schools. Most college athletes are at smaller schools who wouldn't be able to survive without these games. If all the big schools stopped playing the little schools, the little schools would all die. That's bad for business, bad for all those kids on scholarship.