re: If the SEC were ran like a business (i.e. Correctly)...who would go?

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Eh, it's not moving as quickly in that direction as one may think.

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Sure, but there are many indications its moving that way. Netflix is 1/3rd of primetime internet traffic. Pay TV is dealing with negative growth:



And it is getting to ESPN, who didn't put for a competitive bid for B1G content because of a shrinking subscriber base.

The SEC Contract isn't up for over a decade. By then cord cutting will be a real thing.

The problem for a program like MSU is al a carte is probably worse for them because it needs quality content more than it needs inventory.