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re: Men's Soccer, Women's Gymnastics, and Beach Volleyball
Posted on 2/6/16 at 9:41 am to tmc94
Posted on 2/6/16 at 9:41 am to tmc94
Back to the question at hand, soccer viewers skew quite a bit younger.
"In 2012, the poll determined soccer was America's second-most popular sport for those aged 12-24, ahead of NBA, MLB and college football." (ESPN research)
"A Pew Research Center study in January [2014] found that 40 percent of young American adults aged 20-29 were looking forward to the World Cup, compared to only 13 percent among those 50 and older."
That's a significant generational gap.
The question right now is how to consolidate viewership among the various leagues and whether college soccer can capture that market. College aged kids are already watching in very large numbers. And the SEC has a built in fanbase and platform to broadcast with zero competition.
So there's a big opportunity there imo
"In 2012, the poll determined soccer was America's second-most popular sport for those aged 12-24, ahead of NBA, MLB and college football." (ESPN research)
"A Pew Research Center study in January [2014] found that 40 percent of young American adults aged 20-29 were looking forward to the World Cup, compared to only 13 percent among those 50 and older."
That's a significant generational gap.
The question right now is how to consolidate viewership among the various leagues and whether college soccer can capture that market. College aged kids are already watching in very large numbers. And the SEC has a built in fanbase and platform to broadcast with zero competition.
So there's a big opportunity there imo
1
Posted on 2/6/16 at 11:44 am to tmc94
If interest in college-aged kids is in question, stop by the Corner on a Champions league match day and take a look at the representation of soccer fans in college station in the middle of classes.
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