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re: Men's Soccer, Women's Gymnastics, and Beach Volleyball
Posted on 2/6/16 at 9:39 am to finestfirst79
Posted on 2/6/16 at 9:39 am to finestfirst79
Meh, that's a fairly antiquated view. This is actual data from last week
Pacers/Warriors, 2.0m viewers (ESPN)
Heat/Raptors 1.3m (ESPN)
Man City v West Ham, 1.25m (NBC)
Bulls/Lakers 1.1m (TNT)
Knicks/Raptors 1.0m (TNT)
Certainly the NBA gets a lot more airtime right now (NBC only airs one game per week) but the games broadcast on NBC average about 1m per match, which is fairly equivalent to regular season NBA on TNT (but below ESPN).
Pacers/Warriors, 2.0m viewers (ESPN)
Heat/Raptors 1.3m (ESPN)
Man City v West Ham, 1.25m (NBC)
Bulls/Lakers 1.1m (TNT)
Knicks/Raptors 1.0m (TNT)
Certainly the NBA gets a lot more airtime right now (NBC only airs one game per week) but the games broadcast on NBC average about 1m per match, which is fairly equivalent to regular season NBA on TNT (but below ESPN).
This post was edited on 2/6/16 at 9:40 am
1
Posted on 2/6/16 at 9:41 am to tmc94
Back to the question at hand, soccer viewers skew quite a bit younger.
"In 2012, the poll determined soccer was America's second-most popular sport for those aged 12-24, ahead of NBA, MLB and college football." (ESPN research)
"A Pew Research Center study in January [2014] found that 40 percent of young American adults aged 20-29 were looking forward to the World Cup, compared to only 13 percent among those 50 and older."
That's a significant generational gap.
The question right now is how to consolidate viewership among the various leagues and whether college soccer can capture that market. College aged kids are already watching in very large numbers. And the SEC has a built in fanbase and platform to broadcast with zero competition.
So there's a big opportunity there imo
"In 2012, the poll determined soccer was America's second-most popular sport for those aged 12-24, ahead of NBA, MLB and college football." (ESPN research)
"A Pew Research Center study in January [2014] found that 40 percent of young American adults aged 20-29 were looking forward to the World Cup, compared to only 13 percent among those 50 and older."
That's a significant generational gap.
The question right now is how to consolidate viewership among the various leagues and whether college soccer can capture that market. College aged kids are already watching in very large numbers. And the SEC has a built in fanbase and platform to broadcast with zero competition.
So there's a big opportunity there imo
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