re: OU President David Boren puts Texas/Big12 on notice.

quote:

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No, you Aggies consider the SEC part of your brand. Texas does not consider the Big12 part of its brand.

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They don't consider it a part of their brand because they know it dilutes them so they don't acknowledge it. It's like telling a crazy dumb chick she acted crazy and dumb. The lack of self awareness is identical. I feel like a parent telling a petulant child they aren't allowed to have candy. The Big 12 logo is painted on your field. You wear it on your jerseys. It's a component of your recruiting. At the end of the day when the Big 12 office is selling off their tier 1 and tier 2 inventories... Kansas vs Iowa State goes in to the inventory just like the RRS does... And the it gets split up evenly(thanks to recent negotiations especially). So when Iowa State and KU gets bumped in favor of literally every other game on at the same time, the lack of interest and ad revenue has a tangible result. The shittiness of the Big 12 DIRECTLY affects your bottom line. Your wallets. Absolutely the DUMBEST smart kids I know.