re: OU President David Boren puts Texas/Big12 on notice.

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To who? Certainly not to Texas. To the Big12? We don't know the long term, and we don't know what changes they will make? To college football? How do we know the lessons learned from this won't create new media deals that aren't better for college football as a whole?

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We don't. Like I said, long-term, there are lots of potential pitfalls. Doesn't mean they shouldn't have done it. However, it clearly enraged their conference mates enough that 2 left and the other conference power is clearly still mad about it 3 years later.

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Not sure why would anyone give a shite other than to see how it plays out

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I don't care about it at all, it just seems to be the current discussion at hand so I am discussing it.