re: Bama at #4 was to raise viewership this weekend

quote:

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You actually have no way of knowing that. It's probably more of a broader approach of stiring up exciting and talking points about the playoff itself than specifically trying to increase CBS's bottom line. But the fact that the committee might have had some ulterior motives in their first ranking that means nothing is not at all far-fetched.

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I can get on board with wanting to stir the pot and make people talk about the playoffs. However, it has nothing to do with advertising.