re: Tennessee's New Nike Font/Wordmark has been leaked

quote:

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I think there was some deal that UT would have rights to it east of the MS river, and Texas would have it to the west. But then I think Tenn started phasing it out to avoid double branding.

Not entirety sure, someone like Prof could help you out better than me

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That's exactly what was eventually settled upon. We never trademarked ours which is why you see the Power T trademarked to hell and back and probably why we settled for a division instead of pressing the rights further. Back then, neither school would've been in the other team's time zone or regional broadcast. However, we introduced the Power T at midfield to avoid it anyway.

Both schools ended up with better helmet logos anyway, imo. As I think Texas took the same step we did as it became clear to them that more broadcasts on television (college football used to have a limited number of tv broadcasts - period but lawsuits changed that) were becoming the norm. I'd have to look up the exact timelines but more television meant both schools needed to make sure they got their brands separated in a unique manner.