re: Tennessee - Kentucky Rivalry

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I know they made the Gators the permanent rival for TV but not making the Vols and Cats the permanent rival in MBB was a big long term mistake.

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I think so too. Both teams fill up their arenas when that game is hot and the rivalry is freaking heated because we live with each other and it's one old arse rivalry. If Donnie survives they'll live to regret it -- the SEC office forgot that the highest rated basketball game was Tennessee vs. Memphis. Now imagine if it had been Tennessee vs. Kentucky at 1 and 2. We don't even have to be that high to make those ratings kick.

The rivalry is there, especially in Knoxville and Lexington where we are all mixed in with each other, all it needs is to be stoked and the SEC would get a much better show because of that. Hell, that game hot on game days even when we suck.

Instead they went with the right this second but it's a square peg in a round hole in terms of trying to create a must watch game.