It would be nice to know how much of that is actual profit for the NCAA, though. This is a typical news story -- they have the hook (almost one billion dollars! WOW!) but it feels dishonest because they don't give us all the information. It could just be lazy journalism, but until they do give us all the information, we're not morally wrong in assuming it's possible that they're hiding mitigating factors.

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Posted by ironsides

Nashville, TN

Member since May 2006

8153 posts

Posted on 9/5/14 at 11:22 am to randomways

quote:
It would be nice to know how much of that is actual profit for the NCAA, though. This is a typical news story -- they have the hook (almost one billion dollars! WOW!) but it feels dishonest because they don't give us all the information. It could just be lazy journalism, but until they do give us all the information, we're not morally wrong in assuming it's possible that they're hiding mitigating factors.

It's a non-for-profit - I actually didn't know a lot of this. ETA for the TL;DR Crowd: yeah, they took in $1B in reveues, and basically paid out $500M between scholarships/student aid, donating to universities so that they can have sports teams, donating to unprofitable conferences (who doesn't like a good wednesday night CUSA game?),and improving academic programs (would LOVE to see how this breaks down). So basically if I'm reading this correctly, it costs $500m to operate the NCAA (not too farfetched), and they donate $500M back to the kids / schools.

quote:
As a non-profit organization, we put our money where our mission is: equipping student-athletes to succeed on the playing field, in the classroom and throughout life.

The NCAA and our member colleges and universities together award $2.7 billion in athletic scholarships every year to more than 150,000 student-athletes.

In addition, we provide almost $100 million each year to support student-athletes’ academic pursuits and assist them with the basic needs of college life, such as a computer, clothing or emergency travel expenses.

We also put on 89 championships in 23 sports, protect student-athletes with catastrophic-injury insurance coverage and fund a number of scholarship, grant and internship programs.

Television and marketing rights fees, primarily from the Division I men’s basketball championship, generate the majority of our revenue. Championship ticket sales provide most of the remaining dollars. A small percentage of that revenue is used to operate the NCAA’s national office, including the operation of championship events. But in the end, more than 90 cents of every dollar the NCAA generates goes to our member institutions to support student-athletes