Pac-12 zooms past Big Ten, SEC in college sports revenue

In case anyone had any doubt as to why their cable bill is about to increase to fund the SEC Network...

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The college athletics conference financial pecking order has received a jolt – the Pacific-12 Conference new federal tax return shows it had more revenue during the 2012-13 fiscal year than either the Big Ten or Southeastern Conference.

The Pac-12 reported $334 million in total revenue for a fiscal year ending June 30, 2013, the first that reflects the conference's 12-year, $3 billion TV rights deals with ESPN and Fox; the debut of the wholly conference-owned Pac-12 Networks; and operations of the conference's nascent marketing and media arm, Pac-12 Enterprises.

That total represents a $158.1 million increase in revenue over what the conference reported for the 2011-12 fiscal year and a more than tripling of the $111.8 million that the Pac-12 reported for 2010-11.

The Big Ten recently reported $318.4 million in total revenue for a fiscal year ending June 30, 2013. The SEC reported $314.5 million reported for a fiscal year that ended Aug. 31, 2013.

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