re: Where do you rank the Iron Bowl among the greatest rivalries in sports?

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auburn/bama is not very high on the national interest perspective. it was this year, but as a whole since college football is a very regional sport, unless its OSU/UM it isnt going to be nationally relevant

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Absolutely it's relevant to Bama & Auburn fans--as well it should be.
But I'm not sure why some of em are hellbent to convince everyone else that theirs is the "greatest rivalry in sports."
It's all relative (no pun intended).
Many in-state rivalries exist; and to fans of those schools, those respective rivalries are a big deal.