re: SEC to ask for the worst rule in college football to be reviewed

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Why can't they just develop a helmet that works better?

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All kinds of reasons. Companies don't have much of an incentive to do so (the NOCSAE has some pretty archaic guidelines) and it's difficult to pinpoint a change that would be uniform to everyone.

MIPS is an interesting concept because it reduces rotational forces (what makes it so hard to build a good helmet) by having basically a "fitted" cap inside the helmet that stays static with the players head while the "helmet" itself will slide/have enough give to keep things from "rotating".

It's interesting stuff, but in the easy way out for the NCAA is to make shitty rules.

Article on the MIPS helmet from Popular Science