re: How does A&M-Bama 2013 hype compare to LSU-Bama 2011?

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You are still trying to compare the quality of the game to the quality of the hype

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Don't think I am. I think this years game will be more entertaining. In my experience, they hype around 2011 was higher. Maybe not in Texas, but that is understandable. I am going based on what I experienced in non-acting party states (North East and South East mostly).
It also has to do that the national consensus in 2011 was that these were the 2 best teams by a country mile. No one is saying that this year.

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We will see what the ratings turn out to be.

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meh. ratings =/= hype. Hell for all of the hype that Sharknado got, its ratings were average for the Syfy channel (yeah, I went there).