re: I have never seen a single fanbase unite over a subject before like A&M fans

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Players should not be paid by the university or be allowed to receive cash directly from alumni. However, I think should they have a name, likeness or skill that is marketable, they should be allowed to seek compensation for that before or after the football season.

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Again, what's to stop schools or alumni from promising a recruit $200k for his appearance at a Car Dealership once he commits? Who dictates what jerseys should be sold? Should a player be allowed to transfer without losing a year if he feels that his profitability is higher at another school?

The problem with the Olympic model is that different teams/fanbases aren't competing for the athletes' to play for them in the Olympics.