re: Will the SEC ever lift its Beer ban that it has for SEC games?

Isn't it advertising too? I could be wrong, but for example, is AB even permitted to advertise at the stadiums? I seem to recall that AB used to put out one of their beers but in whichever schools colors (black and gold stripes in the case of Mizzou) but it seems like some rule was passed and they had to stop that campaign. Could have simply been the result of pressure from some community group or I could be way off all together.