re: The SEC Officially Has the Best Network Deal

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I think this is a VERY easy sell to cable providers. You go to them and say "You need live sports to keep people from dropping your services for Hulu and Netflix. You will pay $10 a month for the entire ESPN packages (1/2/U/SEC) and for that we will give your customers a reason to pay you an extra $60 every month." There is a reason the network is getting so many games, and WILL NOT be streamed to those without supporting cable providers. This is ESPN's solution to the problem of cord cutters.

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Bingo. Within the next few years, live sports programming with be the lifeblood of providers.