re: Origination of "SEC" chant?

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The chant may be as old as the conference itself for all I know. However, the "S-E-C!" chant was popularized at the 2007 BCS National Championship Game when Florida waxed Ohio State. That was the first time it really got into the collective consciousness of the college football world.

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This! After an undefeated Auburn had been ignored and left out of the NC game, we had the Ohio St/Michigan game of the century. The winner would be the NC. Then Florida came in and WHIPPED THAT arse!!! The SEC! SEC! chant was announcing to the rest of the NCAA that we were the best conference in college football and any NC game excluding the SEC champs would be illegitimate.