re: Why won't LSU embrace the rivalry with Florida?

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No, you don't. Alabama doesn't.

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So what? It is a high profile game with epic tailgating. Who cares who they play. You should be excited to always have a huge game on the schedule. You lose it sucks, you win and it is a notch on the belt to try and get in the title game. It is a game to always be excited about.