re: Why are college players not allowed to sell their own autograph?

quote:

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I understand WHY they outlaw that kind of stuff... But what I am getting at is that athletes can have regular jobs... as long as they are paid "fair market value". Why can fair market value not be determined when selling autographs? 

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Because a booster might want to buy 20,000 autographs for $10 each. After all $10 is a fair price.