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re: Gameday at USCe and CBS carrying Bama/USCe
Posted on 10/4/10 at 10:48 am to parkjas2001
Posted on 10/4/10 at 10:48 am to parkjas2001
quote:
Again, those contracts are already set and signed.
Yes -- but based on projected ratings. CBS projects the ratings knowing they will cherry pick the games. Furthermore, if the actual ratings differ, then the advertiser gets a credit or refund. CBS protects its advertising revenue by broadcasting the games with the most national interest.
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Posted on 10/4/10 at 10:50 am to SpringBokCock
And in turn pay hefty fines for breaking tehir contracts so it is not money motivated. It is their agenda.
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