re: Gameday at USCe and CBS carrying Bama/USCe

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Ratings dont effect revenue.

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Ratings determine how much the advertisers pay - so, yes, they have a huge effect on revenue. CBS cherry picks the games they think will have the biggest national audience. That means Bama and Florida (and Tennessee when they are good). Lord knows what they would do if South Carolina and Arkansas were the highest ranked teams in the SEC.