re: Biggest Brands in College Football (Per College Football Report)

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Why? They aren’t talking “best” football programs, but biggest brands.

Does Georgia sell more clothing& accessories? Does Georgia get better tv ratings when they play a nobody compared to the others when they play a nobody?

Does Nike, or whoever provides them equipment, pay Georgia a larger fee than those above them?

I don’t know the answer, but I doubt you do either.

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I actually am closely related to marketing in general, so I think a couple of reasonable assumptions could be made to answer your questions since Georgia has recently won two back-to-back national championships.

Winning sells. And I can say this with qualification since Alabama wins despite being in a much lower population state.