re: Must read this article on the destruction of college football!

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It's not really a salary, though. It isn't the school paying them. It's more like Patrick Mahomes doing insurance commercials. That's not under his salary cap.

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It is not at all unusual for an employment contract to provide for sanction if the employee engages in certain activities including operating a side hustle. Very common. If they were employees they could be bound to a contract and bound to a salary cap...but they'd be employees and the university does not want that. There would still be the issue if having everyone agree to the same contract language...its not hard to imagine school a telling their employees they can do anything they want on their time and having an advantage until school b follows suit.

What's going on is free enterprise doing what it does. Pure market forces at work. No one will ever own it but the market can't answer the bell. Its not a matter of it taking a long time to answer the bell, its a matter of the bell ringing and the market being impotent to do anything about its pealing.