re: Mizzou will put that $EC money to use

But we're having a good year and selling 65k seats. What happens when 2 years down the line and the excitement wains and were back to 60k?

We're a Big10 school in the SEC. Our average attendance is a nice crowd for the Big10 but we don't worship football like the south. I would worry that adding seats will make the crowd look more sparse.