re: How has Freeze been able to turn Auburn recruiting around so quick?

Auburn desperately needed Freeze just as much as Freeze desperately needed Auburn. The ultra Christian and Family angle are a perfect fit for both parties.

NIL plays into Freeze wheelhouse and he can instantly assure immediate PT where the talent can shine and not get lost on a roster loaded with 5*’s. He’s a great salesman, has the down home personal touch that appeals to a lot of grandmas and mommas. He can wheel and deal with the agents and he’s now got facilities and resource$ he’s never has before. He’s going to do alright at Auburn and if he manages to string together back to back 10 win seasons, he’ll be a legend equal to Pat Dye in the eyes of their fan base.